I don’t know how it’s going to turn out
I’m not going to go back and edit this like I’d normally want to
I’m just going to braindump my thoughts here and see what I come up with
I know I’m able to come up with a grand slam offer, I just never really give myself time to think of one. I know the components I need, I just need to put them together.
My goal is to craft an offer that’s incomparable to anyone else on the market. This way, I’ll be able to command a much higher premium and offer a better product in return. Selling a sales playbook won’t command the premium a sales playbook for SaaS companies (for example).
There are 3 things I can sell:
- Chat widget for company website
- Business listings creation + management
- Reputation management*
I plan to productize each of these things individually, price them individually, and then come up with a grand slam offer than bundles all of these off and offers massive value. The best part? It couldn’t be simpler for me to fulfill. Because of my time in the industry, I’ve been able to figure out how to deliver these three things seemingly without effort.
*pending — might leave this one out of the offer to start (for the sake of simplicity)
This is where I’m at so far:
Chat widget for company website
What is this? It’s a small piece of code that, when installed on your website, gives your visitors the option to start a sales conversation with you via sms/text message.
I’m calling this Chat+, and I want to sell it for something like $497 per year
See this in action now: https://www.cleanbloomington.com/
Bloomington House Cleaning was the first to use this feature of ours and they realized tremendous success even in the first 30 days. It became blatantly obvious that people preferred to text (instead of call) to start basically what was a sales conversation.
29 leads were generated from our small Facebook ads campaign in December 2021.
- 5 phone calls
- 10 chat-initiated conversations
- 14 form fills
More than 1/3 of the leads that were generated came from Chat+. One could argue these folks would’ve filled out the form anyway, but one would be stupid to do so.
This generation does not call people they don’t know out of the blue. It’s not that they don’t try to connect with others they don’t know, it’s that we will not use a phone call as the initial contact. Yes, cold calling works. But it works because it’s a numbers game.
If your website doesn’t have a chat widget on it, Chat+ will instantly unlock a new channel of revenue. More opportunities will come through the door.
Chat+ is best for small home services companies. Larger companies have a variety of different needs, but the smaller home services companies just need a simple way to take anonymous website visitors and convert them into sales conversations (or leads).
Chat+ is the simplest. My goal will be to continuously simplify it as much as humanly possible.
Business listings creation + management
This is how I’m going to get more traffic to my customers’ websites.
This service will help my customers’ websites rank higher thus earning and attracting more high-quality traffic.
No traffic, no sales.
How: There are 150–200 reputable business directories out there on the interwebs. If you create a profile + properly fill it out, you send a signal to Google that essentially legitimizes your company. (I don’t mean Google determines whether your company is actually credible or not, but it’s a machine at the end of the day, and you must treat it like such for SEO.)
The more positive signals to Google’s algorithm, the more you’ll be rewarded with a higher ranking in their search engine.
This same concept applies to ALL search engines — not just Google. (Bing, for example.)
Every time you create + fill out one of these profiles, you’re creating what’s called a citation.
A citation from a reputable directory is a positive signal to Google’s algorithm.
Citations are considered a ranking factor for local SEO. Having your business listed in trusted online directories sends signals to Google to improves their degree of certainty that your business exists.
Read more: What is a citation?
Let’s say it takes about 10 minutes to create each new profile/account on this list of 150+ reputable business directories.
150 directories X 10 minutes each = 1,500 minutes (25 hours)
So, 25 hours to get everything set up.
Everywhere can do it in seconds.
(But it may take up to a week for the directories to fully update themselves. All are reputable, but some are still slower than the rest.)
Now, if you need to update something, you must log back in to each directory and make the change.
This could be anything from changing your business hours, your phone number, your website, your address, etc… When you do this, it’s absolutely imperative that you use the same exact information in each directory. If you want to give Google that positive signal, every single citation must have identical company information.
It won’t take 10 minutes per directory like it does to set up. Making these edits might take only, let’s say, 4 minutes each. (After you login, navigate to the correct page, make the change, save, and exit.)
150 directories X 4 minutes each = 600 minutes (10 hours)
There are only four ways to get this done:
- Do it yourself
- Hire someone else to do it
- Have someone in-house do it
- Let Everywhere do it in seconds
If you do it yourself and you value your time at $50 per hour and it takes 25 hours to get properly set up, you’re looking at $1,250 worth of your time.
And every time you have to go in and make a change or edit something, these 10 hours are worth and additional $500 of your time. $500 worth, every time.
If you want to do this yourself, I’ll give you my list of directories. Focus on setting up these accounts on the directories I give you and you’ll be golden.
Downside: Every time you need to make a change, you’ll need to comb through your entire list one-by-one.
Have someone else do it
You could hire someone on UpWork or Fiverr to get this done for you. Some folks will charge as little as $100 USD to submit your citation to 150 directories. Not a bad price at all, really. I just can’t vouch for the directories they submit you to because I don’t know which connections they have. Please make sure to properly vet each person before hiring for this. A lot of trust goes into something like this so even just a little bit of due diligence upfront can save you a lot of money.
Downside: It costs money every time you make a change. Every provider has their own network of directories. Some, unfortunately, will forever link you to a website with a terrible domain reputation. (Your domain would be toast.)
Have someone in-house do it
You’ll have to train your employee to do this of course. I’m not sure how much you value your time, and I’m completely unsure about how much you pay this employee so it’s difficult to come up with a value like I did in the DIY example. If you have these numbers (and you do), you can simple calculate it for yourself.
Downside: Every time you need to make a change, you’ll need to comb through your entire list one-by-one.
If you really want to tackle this yourself, please contact me for the list of directories you should be submitting your citation to. 🙂
Let Everywhere do it in seconds
There is no question you can do this project entirely yourself. It’s just a matter of it being worth it. (Or you wanting to do it lol). I launched Everywhere because I know how important these citations are to the SEO-health of a local company’s website. I see the near-instant boost it offers. It helps attract more + higher-quality traffic because of the higher ranking too. Bottom line: more traffic, more sales.
Every time you need to make a change, you’d just send us a message and we’d handle the rest. The change will again be made within seconds. 🙂
Every says they want more reviews, but few want them bad enough to do the work necessary to get those reviews! The companies with hundreds and thousands of reviews had to WORK for it on top of providing an incredible customer experience. They went out and got them.
These reviews aren’t always going to come effortlessly. Some will, of course, but very few. People will jump at the chance to leave a bad review, but you have to ask for the good ones. Again, NOT ALL reviews need to be asked for. But if you want more good reviews, you’ll need to start asking for them.
First things first, you’ll need a goal. Anyone who’s just starting out should commit to sending at least 20 review requests per month. It’s nothing wild, but it’s something to get the momentum going. 20 reviews requests per month, write it down.
Our solution helps collect + manage Facebook and Google reviews. Everything sits under 1 hub inside of Nurturely.
- Nurturely is the CRM software as a whole
- Chat+ is the chat widget, of course
- Everywhere is the business listings service
- Influence will be the name of the reputation management side
- Nurturely+ is going to be the branded name of my offer.
I really *really* need to figure out who my target audience is. I keep flip flopping between law firms and home service companies. The value of a single case to any lawyer is worth FAR more than what any of this would *cost* them (the way I’m pricing it initially, anyway). Plus, attorneys have a certain ego about them that I’m not particularly attracted to. Tree service companies is a more specific home service company that’s been on my mind. I think I could make that one really work. Anthony agrees too.
I guess what I’m really struggling with is that I feel I’m providing an insufficient product. Not that it isn’t *necessary*, it’s just that I’m aware of other technologies out there that they could be using to explode their businesses. These solutions cost an extreme amount in comparison to Chat+, but I’m still aware that they’re out there. I’m aware that those solutions would have more of an impact on my target audience. Thus, I feel Chat+ is insufficient in comparison.
Offer a 90 day trial. These people are either hand-picked by me or they’ve gotten their number from the Website Leads Estimator. I really just need to get Chat+ installed on these peoples’ websites. The biggest hurdle is getting the code installed. Once that’s done, they have no reason to login and *use* it. I should be able to get some interest in this too because they’d be free leads.
(Instead of a trial, I should call it a challenge though.)
They get their number from the Website Leads Estimator and I’d guarantee that many leads over the course of this 90 day challenge. If they don’t get the guaranteed number of leads, they get a free lifetime account. If they DO, they’ll agree to subscribe to the $497 annual plan.
How to become the go-to tree removal company within 20 miles of home base
- Facebook Lead Form ads
- Dark audience
- contentOS — 11–16 posts per month is the most notable recommendation, but with local, I’d say a good target could be 5–8 published posts per month
- Skeleton newsletter — weekly, ideally—and just be a content aggregator. This is basically newsletterOS (this is part of contentOS tho)
to be continued…. maybe