Never worry about Facebook suspending your ad account again, ever
Originally posted on Facebook (lol): https://www.facebook.com/photo?fbid=10222240388711116
If you’ve never managed Facebook ads for clients you can keep scrolling because you will have no idea what I’m talking about, but
If you HAVE…
I don’t want you to worry about Facebook haphazardly shutting down your ad accounts again. Ever again.
The disruption in your client’s lead flow is honestly bad enough…
But you also lose all of the data that was sitting in the pixel for that account. You lose all that juicy data for retargeting + lookalike audiences.
Now, I can’t prevent Facebook from banning your account, but I can make your life a whole lot easier when it does happen. 🙂
How?
We’ve got our own pixel over here at iiintent.
And we call it the SiteVisitor Pixel.
Let’s say you install both a SiteVisitor Pixel and a Facebook Pixel…
3–4 months go by, your lead gen campaigns are full steam ahead, you wake up on a Monday morning and see that all your ads have been paused and your account suspended.
Sometimes it can hit multiple accounts of yours and multiply the impact.
If you only have the Facebook Pixel installed, you lose that pixel along with the ad account. Copy, creatives, targeting, Lookalikes, and custom audiences all gone.
But if you have the SiteVisitor Pixel installed on your site, you’ll never lose that data or targeting capabilities again. If you have the SiteVisitor Pixel installed on your website, you’ll own and control that data… forever.
If your account gets shut down, just log in to iiintent, download the data/targeting you want, upload that into a Custom Audience and build a Lookalike (and segment from there).
And if you’ve got a few clients doing outbound, have them log in, download the targeting they want, and start prospecting them. SiteVisitor will identity your anonymous website visitors — down to the contact level (B2B only for this, due to regulations*).
If you’re a digital agency, getting a new Facebook ad account set up isn’t as much of an issue as losing that *seasoned pixel*. And I’m not here to say that this solution will eliminate your pains and worries about ad accounts getting shut down.
I’m saying we can help make it a bit easier.
Think of the SiteVisitor Pixel as your website’s data insurance policy.
If you only have Facebook, Facebook gets to decide what happens with your data.
With iiintent, you’ll get to own it, control it, and use it how you see fit in order to profit. It’s your website, it’s your data, and you should own it.
*The Facebook Pixel isn’t all it’s cracked up to be either… iiintent’s data + targeting (and Lookalikes) routinely outperforms Facebook — even on their own platform. Lol
If you’re a business owner and you think your digital marketing manager should check this out, please send it over to them (or tag below).
If you’re a digital marketer and would like to know more, feel free to send me a DM. 🙂
Email: kackerman@iiintent.io
If you’re a prospector who thinks that targeting recent website visitors would be better than a cold, scraped list — please reach out to me immediately.
And if you’ve ever seen an iiintent ad before and you’d love to snag a discount, reach out to me personally. No exceptions.
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*Individual website visitor identities can only be shown for B2B companies. It’s perfectly legal for me to email someone out of the blue to see if they’d be interested in learning about how iiintent can help, but I’m not able to email someone out of my personal network hoping they’ll buy my homemade sunscreen. And I know someone will bring this up, but yes, the SiteVisitor Pixel is 100% GDPR compliant because there are only US adults in our identity graph.
