The tool every CMO needs in their back pocket
If there’s one tool every CMO needs in their back pocket for their career, it’s SiteVisitor.
SiteVisitor is the world’s only software that can uncover existing demand in your marketplace in less than 24 hours.
If you’re not sure what marketplace means, it’s the entire pool of people who could potentially buy your product or service.
And existing demand is basically everyone in your marketplace that’s shopping for your product or service right now. Ex. there are people “demanding” to buy from you.
Why would this be something every CMO needs?
Think with me for a bit here.
As a marketer, you put strategies together to help attract people to your company. And it’s one thing to attract people to your company, but you’re working tooth and nail to make sure you attract the right people to your company.
You were hired to put together a plan to help your company sell more stuff and make more money. (And if you can’t do that, you’re not going to work there for very long.)
No company is able to survive without people needing or wanting to buy from them. Demand exists out there for every company right now.
SiteVisitor uncovers and simply shows you your existing demand.
SiteVisitor watches your marketplace and will tell you when someone starts shopping for your product or service.
And then just tells you who they are… individually… by name.
Why wouldn’t a marketer want to be able to pinpoint exactly who was shopping for what they sell? 😉
Now imagine this…
Imagine being able to allocate your entire marketing budget into educating your prospects without having to focus so hard on lead generation.
You’d be able to focus entirely on educating your marketplace without worrying about wasting marketing dollars on people who were never going to buy from you anyway.
Ferociously publish ungated content and let your prospects start shopping naturally.
It’s much easier to intercept someone who’s already in their buyer journey than it is to call strangers and force them into it.
In B2B, buyer journeys can range from 30 days to 18 months. It’s not an impulse buy, there’s a ton of research that goes into it (i.e a lot of shopping!).
If you’re going to have your team cold call strangers
If any marketer is going to have anyone on their team call and email strangers to help set more appointments, they’d be much better off telling them who to call… specifically.
If you don’t agree with this, please DM me on Twitter. I would love to hear why you would choose violence. 😅
SiteVisitor software overview
SiteVisitor tells you exactly who is shopping for your product or service, right now.
Including the people who’ve recently visited your website.
It’ll tell you the person’s name… not just the name of the company where they work.
If you’re up for a demo, email me directly: email@example.com
Originally published at https://www.linkedin.com.