Buy More Sales Leads At Your Current CPL—Or Less—Or Your Money Back
Every single SaaS company out there is absolutely hungry for leads. Absolutely hungry. If a company is not growing, it’s dying. We saw this when the pandemic hit last year.
What happened in just the first few weeks and months?
Millions and millions of folks lost their job. Big companies and big brands were laying hard workers off in droves because they didn’t think they’d be able to afford them. As individuals, we’re taught to have 6+ months' worth of expenses sitting in an emergency fund in case something were to happen. Apparently the same doesn’t go for businesses but that’s a whole different discussion.
For a bit there, buying slowed waaaaaay down and the forecast looked painfully bleak. Salespeople were the first to go and companies kept downsizing at a blistering pace. Now? Business has started to roar back to life.
If a company is not growing, it’s dying.
Even stagnation is a death sentence.
Revenue growth is absolutely necessary to a SaaS company’s survival and longevity.
To do that, you need a full—or nearly full—pipeline at all times.
And to keep your pipeline loaded, you (of course) need a consistent stream of quality sales leads. 🙂
If your business is profitable today it’s because you’re able to bring in more customers for less than what they cost. You’re able to generate leads and basically “buy” more customers at an attractive cost. The problem is, though, most businesses out there are simply unable to scale their lead volumes without also increasing acquisition costs.
Take Facebook ads for example. You can find that sweet spot in terms of lead costs and customer acquisition. But let’s say you wanted to double your lead volume. It’s not as easy as doubling your ad budget in Ads Manager. Typically, when you double your ad spend like that, you won’t realize 2x lead volume because CPMs and lead costs rise.
I’ll break this down a bit.
For simplicity, let’s say you’re spending $1,000 per day on a Facebook ads campaign and bringing in 50 leads per day. If you double your ad spend to $2,000 per day, you’re very unlikely to increase your lead volume to 100 per day. (This applies to other digital marketing channels too, not just Facebook ads.)
My whole point of that is: Businesses can’t simply dump 2x the ad spend into a digital campaign and reasonably expect 2x the lead volume—quality lead volume at that.
If you have anything to do with digital marketing and lead generation, you’ve seen the Facebook ads out there. You’ve seen all those gurus and “agencies” touting insane ROI and dramatically low lead costs. But when you look at the screenshots, they’ve only generated 5 leads in a day-old campaign. They’re c*mming at the fact that they generated 5 leads for $3 each… but they could never achieve that CPL while driving hundreds or thousands of quality (and qualified) leads. It just isn’t possible.
I have an offer for you
So I have an offer for you. Think about what you’re paying for a lead today. Think about how much it’s costing you to acquire a new, paying customer.
It’s obviously a profitable number otherwise your company will be belly up here shortly.
Now that you’ve got your number (whatever that may be), I have a question first.
Do you want to scale your lead volume at your current cost?
Would you be willing to buy more qualified leads or appointments at that exact cost?
If yes, we’re selling them. And you can buy more of the same kind of qualified leads at the current cost you already are. No question.
And there are NEVER any financial risks at all.
Why?
Because we’re so confident in what we do.
Our team is so f*cking good at what we do, we can actually guarantee this. Or you are 100% refunded. To date, we’ve dished out exactly zero refunds. We’ve yet to even part ways with a client. (We’re kinda picky about who this gets offered to, but this is Medium… a lot of different folks will be reading this. And this offer will only be for a very small handful of you.)
Our entire business model is performance-based. Meaning we don’t earn a single dime unless our clients profit.
There are no annual contracts and absolutely no monthly retainers.
If you find a digital marketing agency advertising on Facebook, you will most likely be dishing out thousands or tens of thousands of dollars each month JUST for the retainer. And if they don’t perform? You’re out of luck. And you just burned valuable marketing resources.
Put your money to work with a company that operates on a performance-only model. It’ll guarantee you get what was promised to you or you just simply get all of your money back.
I’ll break this down a bit better too.
Let’s say your lead costs right now are hovering around $50 (bear with me, I’m just using these #s to keep it simple).
We will promise you X amount of leads during our Ignition Phase (about 30–45 days).
We make our money by generating leads for LESS than what we agreed upon. You’re already achieving qualified leads at $50 each. Our first goal is to cut that number by at least 50%… (yes, we do this routinely)
That $50 per lead metric is already profitable, so we’d basically be selling these leads to you for $50 each.
But our goal is to earn $100k per month in revenue from each client. (And this is why very few are actually even good fits for this offer.) A company must already have a proven sales process in place and be able to effectively handle a major influx of qualified sales leads.
This is how it works:
We’re generating leads that you want for $25 and selling them to you for $50—netting us a $25 profit per lead. We want to be bringing in $100k per month per client so we’d need to be sending you AT LEAST 4,000 leads per month for this to work out.
$25 profit X 4000 leads = $100,000 to us.
Let’s say your industry’s lead costs are about $200. Well, we’ll agree to sell you hundreds or thousands more at $200 (like you’re already paying) and turn around and generate leads at $100 each—netting $100 profit per lead. Now we only need to deliver 1000 qualified sales leads for us to hit our mark. It’s just math at this point. Again, obviously, not for everyone or every company.
You don’t NEED to be able to handle this lead volume today when you start up with us. You don’t need to be able to do all of that on Day 1. We just need to see that you have a roadmap to eventually get there.
We’ve already cracked the code on all these digital channels for you. Personally, my area of expertise is in Facebook ads. Google PPC is a whole different beast. It’s a whole different game. You, as a marketer, have your own strengths too. You also have your weaknesses (just like everyone else). If your strength doesn’t lie in enough of those digital channels, we’ve got your back. And we’ll only ever earn a dime of your company’s money when you profit. 🙂
Hand to God, I believe these are the absolute best possible terms you can find out there today. Especially in the world of gurus where sole proprietors open up a Facebook Ads Manager account and call themselves an “agency”. A performance-based model is the best thing you can find out their money will only ever go out the door when you profit. And you can drop us at any time. But we know you’re not going to. You’ll get addicted.
I’m just here doing this brain dump on Medium because I know, someday, the right person will see this post. There’s literally nothing to lose and everything to gain with us and our performance model.
If this is something you’d like to learn more about, send a message to my personal email: kyledackerman@gmail.com
We can work with any company in any industry, niche, or sub-niche. This isn’t the most “targeted” article, but I’m not going to split hairs over it. We are working with some of the wildest companies in niches I can guarantee you’ve never heard of.
And in 10 minutes or less, we can find out if we can actually deliver to you what we promise.
If we can’t?
No harm, no foul.
Investing these 10 minutes with us is an absolute no-brainer when you consider the upside (with exactly no downside). No financial risks. Ever.
I’m not going to link you to a landing page or some webinar cloaked as a “masterclass”. If this is something that you think you’d like to know more about, reach out to me directly.
Ready to bring the hammer? Shoot me a message and let’s talk it out.
Toodles.
*You can also reach out to me on Twitter or LinkedIn if you’re up for it.
