Building a brand

I know this is important. I know I should be doing it. But I’ve let myself get distracted and make excuses for why I haven’t done it. I’ve been thinking about the kind of brand I want to build. All this thinking is great, but if no action ever comes from it, it might as well not even exist.

I’ve been using my Pocket Accountability system for a few months now with tremendous success (and briefly wrote about it a couple times). Accountability, for me, has been huge. I know there are others like me out there who have all the bits and pieces at their fingertips, they just need some direction. And they need to stop looking outward for that direction and accountability. It must come from within. I say this because my Pocket Accountability system is a way for me to only compete with myself — to help keep my eyes off of others and only focus on beating who I was last week. That’s all that matters.

I know there are folks out there like me who would greatly benefit from this. And I want to help. I just don’t know where to begin because I see all these different channels to use and I know I’ll end up spreading myself too thin if I try to tackle all of them at once. This kind of brand would thrive on TikTok, Twitter, LinkedIn, and Facebook. But I can’t be focusing on 4 different social media channels all by myself. I need to stick with one. And I think TikTok is my best chance… its organic reach is still INSANE. TikTok is still so content deficient. I know I could take advantage of that. I need to work this (brand building) into my Pocket Accountability system so I make sure to stick with it. All I need is a system. And I believe I have it. I just have to f*cking do it.

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Accountability. That’s what I want my brand to be about.

• Career
• Health
• Investing

Those three pillars would help people so much, they wouldn’t know what to do with it. I need this to be my brand. I need to be all about this if I want to help folks out the way I want to.

If I help a person stay on track with their career, health, and investing how could I not be all over that? What could be better than helping others better themselves?

I need to start with TikTok… I need to take advantage of that organic reach. I need to stay in my lane and stay on-topic otherwise I’m just wasting my time and knowledge. I know in order to best leverage an algorithm you need to stay hyper-focused with your content. I know this. I just need to take action with the information and knowledge I’ve accumulated over the years.

The username/brand is going to give me the most grief to start. I like “Pocket Accountability”… or at least the pocket part lol. I know how to do all of this the right way. I just need to relax and take my time so I can get sh*t done and get after what I really want.

This might as well have been a journal entry. This whole post is a complete ramble, but I needed to get it out. I needed to flush out my thoughts today and start making some headway.

Sign up for my weekly Pocket Accountability recaps to see how I’m staying on track.

Stay tuned. I’ll be making waves soon. ♥️